Similar to alternative areas within the Google technology, SEO is continually ever-changing. SEO practices that when dominated the trade quickly fell out of favour.
Google

Voice search and featured snippets can grow hand-in-hand

The Variety, that’s possible to rise as Google Assistant-enabled devices like Google Home still grow in quality. And as voice search grows, we are able to expect to envision a rise in featured snippets, from that Google typically sources its voice search results.

Indeed, there’s already proof that this growth is happening. A study discharged by Stone Temple Consulting last year confirmed that featured snippets square measure on the increase, showing for roughly 30% of the4 million queries they tested.

Artificial intelligence (AI) can power more aspects of search

It’s currently being over two years since we tend to be initially introduced to Rank Brain, Google’s machine-learning AI system that helps to method its search results. Since its introduction, it’s gone from handling 15 p.c of search queries to any or all of them.

Google’s interest in AI extends abundant additional than Rank Brain, however. They need to develop the Cloud Vision API, that is capable of recognising a vast variety of objects. Indeed, Google has most machine-learning capability that they’re currently marketing it as its own product.

Google

Manipulative guest posting is probably going to require a success

Guest posts that don’t expand whole awareness or send referral traffic aren’t value doing, apart from the likelihood that they’ll absolutely impact your program rankings. The irony of taking that approach is that it isn’t possible to figure well in your program rankings either a minimum of not within the future.

First Indexing – Mobile

Google is responding to the present shift in user behavior with mobile-first compartmentalization, which implies “Google can produce and rank its search listings supported the mobile version of content, even for listings that area unit shown to desktop users.